01
Acquire
Bring qualified customers into the ecosystem.
- Performance marketing
- Paid media
- Direct response
- Performance creative
- Acquisition strategy
Ecommerce growth systems
Your marketing
isn't broken.
Your system is.
The Badger builds acquisition, conversion and retention systems for ecommerce brands that want more revenue from every customer they acquire.
01 / THE LEAK
You're probably
leaking money
somewhere.
Most growing ecommerce brands don't have a traffic problem. They have a system problem.
CAC is rising.
Conversion is stagnant.
Customers buy once.
Email exists, but isn't doing enough.
SMS is an afterthought.
Your funnel leaks.
Existing customers are under-monetized.
Your response is to buy more traffic.
02 / THE MACHINE
Build the
whole machine.
Acquisition, conversion and retention aren't departments. They're connected parts of the same commercial system.
02
Convert
Turn attention into revenue.
- Funnels
- Landing pages
- CRO
- Copywriting
- Offer strategy
03
Retain
Turn customers into repeat buyers.
- Email + SMS
- Klaviyo
- Lifecycle marketing
- Automation
- Reactivation
04
Grow
Make every customer worth more.
- LTV optimization
- Cross-sell + upsell
- Post-purchase
- Customer journey
- Retention optimization
//
We don't manage
channels.
We connect them.
Paid traffic→Funnel→Customer→Retention→LTV
Paid traffic brings people in. Funnels turn attention into customers. Retention turns customers into repeat buyers. LTV determines how aggressively you can acquire.
Everything is connected.03 / THE WEDGE
Your customer
bought.
NOW WHAT?
You already paid to acquire the customer. Why stop monetizing them after order one?
We build the lifecycle systems that turn first purchases into second purchases, dormant customers into revenue, and customer data into an asset that actually earns its keep.
EmailSMSKlaviyoLifecycleReactivationLTV
04 / THE POINT OF VIEW
01
Revenue is the scoreboard.
Likes and followers are not the goal.
02
Acquisition without retention is expensive.
Buying customers and losing them after one purchase is bad economics.
03
Strategy without execution is theatre.
A strategy document is useless if nothing changes afterward.
04
Find the bottleneck.
Fix the constraint before adding more complexity.
05 / THE METHOD
Find the bottleneck.
Fix the system.
No ceremonial process theatre. Diagnose the problem, build the fix, put it into market, measure it, improve it.
01
Diagnose
Find what's actually blocking growth.
02
Build
Create the infrastructure, messaging and systems required.
03
Launch
Put the work into the market.
04
Measure
Track meaningful commercial outcomes.
05
Improve
Test. Learn. Optimize. Repeat.
06 / PROOF
Numbers >
adjectives.
Selected verified results from previous professional work. These are individual examples, not a claim that all results came from one client.
+25%Email open rate
+15%CTR
+30%Revenue from automated email sequences
+20%Sales from email campaigns
+25%Lead generation
07 / THE FIT
Already working.
Needs a better machine.
We're built for established ecommerce brands with customer volume, acquisition spend and enough complexity for leaks to become expensive.
- Founder-led Shopify / DTC brands
- Meaningful existing revenue
- Existing paid acquisition
- Repeat-purchase potential
- Growing customer database
- A problem worth solving, not a task worth outsourcing
Not the right fit for pre-revenue startups, low-cost execution, one-off deliverables or founders shopping purely on price.
08 / WHY THE BADGER
Everyone has
a deliverable.
Nobody owns
the system.
One person runs ads. Another sends email. Someone else builds pages. Everyone works.
The Badger exists to connect the commercial journey: acquisition → conversion → purchase → post-purchase → repeat purchase → reactivation → LTV.
We're not trying to become your entire marketing department. We focus on the parts that directly affect customer economics.
Build the system. Then make it better.09 / THE DIAGNOSTIC
Something in your
growth engine
is leaking.
Let's find it.